Get started building your WordPress website from the beginning. In
just a few steps you can have a WordPress website ready to be customized
and connected to your LimeLight platform!
You will need to determine your domain and web hosting. The domain will be your website url – for example mysitename.com. The Host will connect your site to the Internet.
WordPress itself is free. There are several domain name and hosting options out there. You can find free options, but you will give up some flexibility, for example your domain name will probably have to contain the host name (like yourbusiness.my-free-website.com). Otherwise you can choose one of the paid options for a small monthly fee, generally around $3 – $7 dollars.
Once you have decided on a hosting service, you will need to sign up and register your domain.
Next you will need a theme for your site. We recommend using a Bootstrap 4 theme. Bootstrap 4 themes can be found by clicking here
ou can search for WordPress approved themes. Search for a premium theme by clicking ‘Premium Themes’ or search for a free theme by clicking ‘WordPress.org Themes.’ For our recommended list of themes that work well with the LimeLight Storefront plugin, check out this article
You can upload a custom theme that you have created or purchased. To upload a custom theme .zip file that is not in the WordPress approved theme list, click Appearance, click Add New theme > Upload Theme > Choose File > Select .zip file > Install Now
Once the file is successfully installed, click Activate. You are now able to customize your installed theme.
We have created a LimeLight theme that you can use. It is a custom
theme, so if you choose to use it please follow the steps outlined above
to upload the theme.
Install the LimeLight Storefront Plug In. Information on the setup and Installation of the LimeLight Storefront plug in can be found by clicking here
Upon successful activation, a menu item is created on the left panel
called LimeLight Storefront. Within the LimeLight Storefront menu will
be several sub-menus to help you link your LimeLight platform to the
To start off, you should already have configured your Campaign, Billing Model & Offers in your Limelight CRM. You will also need to configure an API user in the with proper permissions, and access to the necessary API methods (See API Configuration). Once you have everything setup in your CRM, the next step will be validating your credentials and then importing the desired campaign into your WordPress site. Then you can start editing and uploading images to the imported data. For a detailed walk-through of the next steps, see Limelight-Storefront Configuration & Settings.
Storefront connects to LimeLight via API. Once you input your API credentials and import the campaign and offer into the WordPress plugin, the plugin will generate all of the pages needed for your site to create prospects, members, new orders and subscriptions. In addition, our Value Added Services are easily integrated with just a few clicks.
Once the pages are generated, you’ll want to add some content to the pages with product photos and any upsells you’ll be offering to fully tailor it to your campaign. Now you’re all set! Once that campaign is over, just update your settings, import the new campaign and offer and new pages will be generated with the details that are ready to be tailored to the campaign.
Launch Your Site
Once you have completed your LimeLight Storefront setup & theme customization you are ready for the world to see your site!
This guide serves as a quick and easy route to getting your plugin setup and fully integrated with your CRM. The below sections give detail into what each entails. At the end of this process you should have your Limelight Campaign imported with all the products and have a fully-functional shopping cart, ready to allow your customers to checkout.
Storefront is a highly customizable eCommerce front end solution that
integrates with LimeLight, it’s the perfect complement for your online
business. With Storefront there are hundreds of integrations, our
selection of Value Added Services, FlexBilling & FlexOffers, gift
purchases and membership functionality taking care of all your
logistical & technical requirements.
With LimeLight Storefront:
Create the online store you want with powerful features out of the box
Utilize LimeLight’s FlexBilling & FlexOffers to sell what you want, when you want
Create a loyal customer base with LimeLight’s member capabilities
Open a new revenue stream with gift purchases
Incorporate our Value Added Services for added protection and increased revenue
Storefront connects to LimeLight via API. Once you input your API
credentials and import the campaign and offer into the WordPress plugin,
the plugin will generate all of the pages needed for your site to
create prospects, members, new orders and subscriptions. In addition,
many of our Value Added Services are easily integrated with just a few
Once the pages are generated, you’ll want to add some content to the
pages with product photos and any upsells you’ll be offering to fully
tailor it to your campaign. Now you’re all set! When that campaign is
over, just update your settings, import the new campaign and offer and
new pages will be generated with the details that are ready to be
tailored to the new campaign.
How It Works
Storefront connects to your LimeLight platform and provides a front
end to your campaigns. Connect via API and select the campaign and offer
you want to enable on the plugin. Storefront will update all the
information contained within your campaign, offer and products.
Please see below for instructions on how to add and provision the plugin.
Once the Limelight-Storefront plugin is installed and activated, the plugin’s menu should appear on the WordPress Admin Menu (in wp-admin). The sections below go over each menu item. If you have problems installing or activating the plugin, see WordPress’ Official site on Managing Plugins.
First you will need to enter your API Credentials and App Key from the “API Credentials” menu and Save your changes.
For instructions on creating API credentials click here
Your app key is the subdomain of your LimeLight platform URL. For example if your platform URL is: ilovecoffee.limelightcrm.com, then your app key is: ilovecoffee
The Campaign in LimeLight will require product, pricing and shipping information to set up. The Manage Campaign Page is where you can build and manage your Campaigns. This Page can be reached under Products>Campaigns.
By Clicking the Actions drop down selection you will see the functions to Add A Campaign. For additional information on how to build a Campaign click here.
After you’ve completed your campaign product import you can set up Advanced Settings. The options for Advanced Settings are continued underneath this block in detail.
The Submit Feedback section is just a quick way to get in contact with Limelight CRM with your comments, questions and concerns on the Limelight-Storefront plugin.
If you’d like to submit a feature request, please use the “Upvote” feature from within your CRM’s dashboard. You can also contact Limelight CRM’s Customer Service directly.
You are also able to customize the Error Responses, Messages & Codes that are displayed to your customer. You can choose to show your customer the error code number and/or the default error message along with your custom message.
(If neither option is checked you have customized the error messages, then only the customized error message will be displayed)
You can define shortcodes for your shop to be used throughout your site. A shortcode is a WordPress-specific code that lets you create a shortcut code for your shop contact information.
Advanced Settings Continued
Add your ‘UA-ID’ tracking number from Google Analytics
This is the configuration for the “Prospect” page. Usually found in a 2-step checkout, this page can also be used as a landing page. If no product is selected, the customer will be presented a drop-down to select a product.
This is the default Shipping Method used for both products and upsells. If more than one Shipping Method is configured to the campaign, then the customer will be able to choose their preferred Shipping Method during checkout. They will not be able to select a different shipping method for upsells.
If you choose to use the OnePage checkout you can select the products that will automatically be added to the customer’s cart here. This allows you to configure pre-defined products (or a pre-defined cart of sorts) to be shown on the “OnePage Checkout” page and function like a pre-defined bundle and allow the customer to checkout (outside of the normal Cart -> Checkout flow). For more information click
Cart – Will redirect customer to cart page after adding an item
Checkout – Will redirect customer to checkout page after adding an item
Same Page – There will be no redirect when a customer adds an item
Redirects HTTP traffic to HTTPS for encrypted communications for your customers
When checked, all upsell products selected will be processed in the same transaction and will all have the same order number
When unchecked, each upsell product selected during the checkout flow will be processed as their transaction and have their own order number
(Currently upsells will always be processed AFTER the main products and will not be in the same order number as the main products)
Hide WP Logo
When checked, the WordPress logo will be hidden in the admin view
Use Fallback CSS
CSS stands for Cascading Style Sheets, and describes how elements are to be displayed on the screen. For themes that don’t support Bootstrap, checking this option enables default CSS styles for LimeLight Storefront’s checkout pages.
(If you’re having issues with styling and are not familiar with WordPress Theme’ing & Bootstrap 4, this feature is recommended)
When checked, the ‘Create an Account’ option will be added to the checkout flow and the member menu items (Member Login/Logout, My Account, Active Subscriptions, and Order History) will be added to menu options.
When unchecked, no member functionality will be available to the customer.
(Currently, you can only turn member access on or off, you cannot limit which pages or functions the members have access to)
Value Added Services
Here you can enable your Storefront to work with LimeLight’s 3D Verify, Kount, or eDigital.
And also allows you to enable “alternative payment providers”: BoltPay or AmazonPay.
Alternative Payment Providers
You’ll need to acquire your credentials for the desired alt payment you want to use. Should be in their respective account dashboards. They operate either/or and cannot be used together.
You may need to white-list your domain from inside either BoltPay’s or AmazonPay’s dashboard (depending on which you are using).
Storefront Components & Settings
The orders view is a list of orders placed through your WordPress
website. This also provides you a link to view the order details within
your LimeLight domain.
The customers view is a list of customers and their order ID(s)
placed through your WordPress website. This also provides you a link to
view the customer details within your LimeLight domain.
The subscriptions view is a list of subscription orders placed
through your WordPress website. This also provides you a link to view
the order details within your LimeLight domain.
Posts are what make up your blog. Your posts will be displayed newest to oldest by default. For more information on how to publish a post check out the article from WordPress.
Products > All Products is where you will see all of the products
that are attached to the campaign you imported. Here you can add images
and turn on/off WordPress functionality such as comments.
To edit an imported product,
click ‘Classic Editor.’ The product description and custom field values
will already be populated from the import.
Adding Product Images
Click the product name > On the bottom right of the page click the
‘Set Featured Image’ link in the Featured Image section > Upload
Files > Select Files > Choose your files > Open > select the
image for the product > Set Featured Image > Update.
Once an image has been added, it can be removed by clicking the ‘Remove Featured Image’ link in the Featured Image section.
WordPress Custom Fields are different than LimeLight custom fields,
WordPress custom fields make up the standard components of a LimeLight
product. Custom Fields are pre-populated with all the product specific
information imported from your platform, such as Category, Cost, Product
Note: Any product level changes made in the
WordPress plugin will not be reflected in you LimeLight platform. We
recommend that you make all product ‘custom field’ changes in your
LimeLight platform and then import the changes to the WordPress plugin
to ensure that the products are created correctly. To import changes to
WordPress, navigate to LimeLight Storefront > Campaign Settings >
Check the Update Only box > Save & import.
Allow Comments is turned on by default. When Allow Comments is checked, anyone will be able to post comments on that product. For more information on trackbacks and pingbacks refer to this article.
We recommend turning comments off or installing the Akismet Anti-Spam plugin to avoid getting spammed by bots.
Note: While products can be added directly to the
plugin, we recommend that you add new products to your LimeLight
platform and import them to the WordPress plugin to ensure that the
products are created correctly.
Categories and Tags
Products > Categories > Click on the Shop link
WordPress Categories and Tags are different than LimeLight Categories
and tags, for more information on WordPress Categories and Tags check
out this article.
Your imported products will use WordPress’ `taxonomy` and `categorization` features. The products are automatically put into the primary top-level “Shop” category. The child category is then pulled from the CRM for each product and secondarily categorized.
In your “Shop” category, you can edit the title and description like
any other WordPress category. When a customer visits the “Shop” or a
child category in your storefront, the related products will show using
the WordPress archiving and listing functionality.
All of the Categories associated to your imported products will also
be automatically created. You can click on the Count link to see the
list of your products with that category.
Other categories and tags can be created within the plugin; however they will not be synced to your LimeLight platform.
Upsells > All Upsells is where you add the upsells to be
automatically included in your checkout flow. You can add any product
from your LimeLight platform that is active, the upsell does not need to
be assigned to the campaign imported to your Storefront.
To configure Upsells, go to Upsells > Add New > (In the right
hand ‘LimeLight Configuration’ section) Check the Active box > Select
the Campaign > Select the Product > Select the Shipping Method
> Set the order that you want this upsell to be presented to your
customer during the checkout flow if you have more than one upsell >
Set featured image > Upload Files > Select Files > Choose your
files > Open > select the image for the upsell > Set Featured
Image > Publish.
Media shows you all your uploaded images, audio, and video files all
in one place. You are able to upload media files here to be used
throughout your site including product & upsell images.
The LimeLight Storefront auto-generated pages can be found by clicking Pages on the left panel, you can view, edit and delete these pages. In WordPress, pages are highly customizable, you can add content such as text, images and videos; for more information on pages, please visit this WordPress article.
You can customize the generated pages to create a perfect store look and feel.
Prospect – The Prospect workflow first collects the contact
information and product interests. Followed by a checkout page, then to
upsell page(s), and ends with the thank you page.
One Page Checkout – The One Page Checkout workflow has everything
you need all in one page. Product pre-selection (configured in Advanced
Settings), contact information, and billing information collection. At
the completion of this page, you are directed to the upsell page(s), if
configured, or the thank you page.
Login, My Account, Order History, and Subscriptions – These three
pages are for customers who have signed up for a Member account.
Login will allow the member to login to their account view and update their information
My Account is where they view and update their general, payment, billing, and shipping information
Order History will allow the member to view all of their past orders
Subscriptions will allow the member to view and modify their active subscriptions
WordPress Components & Settings
You have full control over what comments appear on site’s your posts
and pages: you can approve, delete, or edit any comments left on your
site. For more information check out this article.
The options within Appearance allow you to install and change a
theme, customize the page sidebar headers and footers, customize and
order your menus
Appearance > Themes > Add New
From here you will be able to search, preview and install your
desired theme. Once your theme is installed you are able to do a live
preview or activate the new theme.
Allows you to customize the theme even further with Site Identity,
Preset Styles, Header Banner, Menus, Widgets, Homepage Settings and more.
Appearance > Widgets
WordPress Widgets add content and features to your Sidebars. Examples are the default widgets that come with WordPress; for Categories, Tag cloud, Search, etc. Plugins will often add their own widgets. For more information click here.
Appearance > Menus
Here you are able to specify which menu items will appear on your storefront, and in which order. You can also add sub-menus, simply drag and drop the menus and sub-menus you want. Check out this article for more info.
Appearance > Header
Many of the themes on WordPress.com feature an option which allows
users to upload their very own custom image header to obtain a much more
personalized look and feel. The use of this option is completely free,
and you do not need to purchase an upgrade in order to change your
header—as long as you’re using one of the themes that includes the
option. Check out this video for more info.
Appearance > Background
The majority of themes allow you to customize the background of your
site by either uploading an image or selecting a color. Check out this video for more info.
Appearance > Editor
Allows you to make direct edits to your theme files. Unless you are
familiar with this type of editing we do not recommend as editing your
theme directly could break your site and your changes may be lost in
future updates. If you decide to go ahead with direct edits anyway, use
a file manager to create a copy with a new name and hang on to the
original. That way, you can re-enable a functional version if something
Plugins are a way to extend and add to the functionality that already
exists in WordPress. Plugins offer custom functions and features so
that each user can tailor their site to their specific needs.
You can invite others to contribute, manage, or view your WordPress
site. Based on the role that you assign them, they will have access to
specific functions. For details on the WordPress user roles click here.
The options within Tools can be used depending on your needs.
WordPress currently supports importing data in the form of posts (articles) and most of the details or features supported by the content publishing platform. For more information click here.
Tools > Export
Whether you are moving WordPress to a new server or to a different location on your server, you don’t need to reinstall. WordPress is flexible enough to handle all of these situations. For more information click here.
Export Personal Data
Tools > Export Personal data
WordPress 4.9.6 included a feature to archive user data for export.
Export Personal Data tool can generate a (.zip format) file containing
the personal data which exists about a user within your WordPress site.
Note: As this tool ONLY gathers data from WordPress and participating
plugins, you may need to go beyond to comply with export requests.
WordPress 4.9.6 included a feature to delete a user’s personal data
upon verified request. Deleted data is permanently removed from the
database. Erasure requests cannot be reversed after they have been
Allows admin pages containing settings forms to be managed
semi-automatically. It lets you define settings pages, sections within
those pages and fields within the sections.
Settings > General
This is the default Screen in the Settings Administration Screen and controls some of the most basic configuration settings for your site: your site’s title and location, who may register an account at your site, and how dates and times are calculated and displayed. For more information click here.
Settings > Writing
Control the interface you use when writing new posts. These settings control WordPress’s features in the adding and editing posts, Pages, and Post Types, as well as the optional functions like Remote Publishing, Post via e-mail, and Update Services. For more information click here.
Settings > Reading
You can decide if you want posts or a “static” Page displayed as your
blog’s front (main) page. You can also adjust how many posts are
displayed on that main page.
Increase conversion, reduce fraud costs and streamline the check-out
experience with the trusted convenience of Amazon Pay. With the
LimeLight Amazon Pay integration, current Amazon customers can subscribe
to your offers using information already stored in their Amazon
account, without ever leaving your site.
You must obtain the Seller ID and MWS Auth Token from their Amazon Seller Central prior to setting up the Amazon Pay gateway.
Sign Up for Amazon Pay
You will first need to sign up for an Amazon Pay account. For more information on signing up for Amazon Pay reference Amazon’s step by step guide.
Once you signed up for Amazon Pay https://sellercentral.amazon.com/
to open the Seller Central website. Seller Central is an easy-to-use
website where you will manage the integration of your website with
Amazon Pay, download settlement reports, and manage disputes.
In Seller Central,you will register your application to obtain your credentials Amazon Help Guide
You will find your credentials under Integration >MWS Access Key
Configuring Amazon Pay in LimeLight
After signing up for your Amazon Pay account, you can enable your Amazon Pay as a gateway provider in your platform.
To configure Amazon Pay Gateway into your Lime Light CRM, you will go
to Payments > Gateways > Actions > Add a New Provider Profile
and select Amazon Pay (Alternative Payment) from the Provider drop down
menu and fill out the gateway parameters.
These parameters are briefly described here for your reference:
Alias: Create a name for this profile. For internal
purposes only, it helps you identify your gateway among several others
in your CRM.
Seller ID: This uniquely identifies the merchant. You get this identifier from Amazon Seller Central.
Access Key: You get this identifier from Amazon Seller Central.
Secret Key: You get this identifier from Amazon Seller Central.
Client ID: You get this identifier from Amazon Seller Central.
Client Secret: You get this identifier from Amazon Seller Central.
Currency: Amazon Pay currently supports USD, EUR, GBP, and CAD currencies.
Test Mode: Set to YES if you would like to use this gateway in test mode (will send requests to your sandbox).
Once your gateway profile has been created then you will go to your
campaign, select Amazon Pay as the Payment Type and assign the AMazon
Configure Amazon Pay In Storefront
To configure Amazon Pay navigate to Advanced Settings > check the
Amazon Pay box > enter in the same Seller ID and Client ID as
entered in the LimeLight Platform > select the Button Color &
Button Size that you want on your site > check the Sandbox box if the
gateway profile is set to Test Mode = Yes in the platform > Save
The Amazon Pay widget is now enabled in the checkout flow. You can change the button color and size at any time.
Notes: We recommend performing a couple of test transactions before taking live transactions.
Be sure to update both WordPress and the LimeLight platform when switching from test mode to live.
LimeLight has taken the inline widget setup work out of your hands
with our WordPress Storefront plugin. All you have to do is configure
your credentials and you are ready to start taking payments through
Recurring subscriptions are NOT supported through LimeLight BoltPay integration.
BoltPay must be configured in your LimeLight application. For further information on how to integrate BoltPay with Limelight click here
Configure BoltPay In Storefront
To configure BoltPay navigate to Advanced Settings > check the
BoltPay box > enter in the same Public Key as entered in the
LimeLight Platform > check the Sandbox box if the gateway profile is
set to Test Mode = Yes in the platform > enter the Gateway ID from
the profile created in the platform > Save Changes
The BoltPay widget is now enabled in the checkout flow.
Notes: We recommend performing a couple of test transactions before taking live transactions.
Be sure to update both WordPress and the LimeLight platform when switching from test mode to live.
The Limelight-Storefront WordPress plugin is designed to work best with themes using Bootstrap 4. If you’re not familiar with web design, or just need a starting point, we recommend using a theme that includes Bootstrap 4 (For example WordPress Boostrap Starter). The cart, checkout, membership, etc. will be gridded out for you if the theme includes Bootstrap 4’s Grid System.
API Accounts allow you to create custom API users within your CRM. In order to create an API user, just go to Settings > Accounts & Permissions. Once there, just click on the API user tab“Add API User” in order to create a new user account. Fill out the fields and click Save. For further information on setting user permissions for an API user please click here.
LimeLights General API information can be located by clicking here
NO, they will not work together! Limelight CRM’s “Limelight-Storefront” plugin is completely different from “WooCommerce”. In fact, using both plugins together will more than likely cause conflicts and errors. Limelight-Storefront does not just integrate and import your products from your Limelight CRM, but also functions as a full-featured shopping cart with checkout & membership functionalities. So please don’t activate and use both plugins together.
WooCommerce themes may not work with Limelight-Storefront. Some themes built specifically for WooCommerce might work, but we do not officially support using WooCommerce themes with our plugin. You may need to do styling adjustments for some, and some may not work altogether. Unless you are coding/designing yourself from scratch, we recommend using a Bootstrap 4 theme as a starting point for your shop. Click here if you need help Developing WordPress Themes.
WooCommerce “Extensions/Add-Ons” will not work with Limelight-Storefront. Any add-ons designed for WooCommerce are not for our plugin. However, other plugins non-specific to WooCommerce should work alongside our plugin.
MemberMouse is a WordPress membership plugin. Simply download the
plugin and upload it to your WordPress installation and you instantly
get a flexible and feature-rich platform to grow almost any type of
In order to activate the integration of MemberMouse in your CRM, you
will go to Clients and Fulfillment>Membership. Click on the “Actions”
drop down selection to add a new MemberMouse profile.
Lime Light CRM Domain: This is the URL of your Lime Light CRM install so that we know which account to apply the profile to.
Post Back URL: This is the MemberMouse post back URL. You’ll find this URL on the Payment Methods screen in the Lime Light configuration form under Post Back URL within the MemberMouse portal.
Alias: This is the name of the profile that will show up in the Lime Light CRM so you can identify which site it’s related to.
This provider will be assigned at the campaign level, so you will
need a separate member site profile in your CRM for each member site
that you activate. Once the profile has been created, you will go
through your campaigns and assign it to those campaigns that you want to
assign the member site to, and your profile can be assigned to a Lime
Light CRM campaign once you select Third Party Providers under the
Please navigate to the MemberMouse Support page for a detailed description on how to configure this on the MemberMouse side.
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Typically, the Limelight-Storefront plugin will work with most WordPress plugins found on their official repository: https://wordpress.org/plugins/. Even with custom or external plugins the plugin should work just fine. However it should be noted that add-ons designed for WooCommerece or other proprietary plugin software will not work with Limelight-Storefront. Here’s a list of a few popular and commonly used plugins that work with Limelight-Storefront and that we recommend:
Contact Form 7
Insert Headers & Footers
Contact Form CFDB7
Contact Form 7
For creating and managing contact forms throughout your WordPress
site, this plugin will let you build and administer these forms.
This allows you to add conditions on when to show widgets (sidebar,
footer, etc.). For example, you may add a text widget “Test Widget”,
that you want to show only on category pages, but not on the product
page or other post types.
This is a breadcrumb plugin that allows you to show the breadcrumb trail throughout your WordPress site.
When your site is under construction or you change images in your
WordPress site and media library a lot, this is a useful plugin that
regenerates all the required image sizes to be used throughout your
Google XML Sitemaps
A simple sitemap generator for Google Sitemaps/Webmaster Tools that helps get indexed in search engines.
Custom Fields for Gutenberg
With the WordPress 5.0 they upgraded their classic editor to use the
“Gutenberg” editor. Which by default hides custom fields. While you are
building your content is helpful to see all of the custom field
information. This plugin allows you to access those fields.
All in One SEO Pack
Should use one or the other (not together). For the importance of SEO
and organic search engine ranking, these are the 2 most popular plugins
to index your site in search engines, etc. Both pretty much do the same
job just a matter of your preference.
GD Rating System
This is a star rating system that allows you to add/use star ratings
and enable comments/reviews to posts/pages/products/upsells etc.
Import posts, pages, comments, custom fields, categories, tags and more from a WordPress export file.
Jetpack by WordPress.com
The ideal plugin for stats, related posts, search engine optimization, social sharing, protection, backups, security, and more.
WP Super Cache
A very fast caching engine for WordPress that produces static html
files. This plugin generates static html files from your dynamic
WordPress blog. After a html file is generated your webserver will serve
that file instead of processing the comparatively heavier and more
expensive WordPress PHP scripts.
For WordPress database/optimization/etc.
Advanced WordPress Reset
Reset and restore your WordPress database back to its first original status, just like if you make a fresh installation.
Advanced Database Cleaner
Clean database by deleting orphaned data such as ‘revisions’, ‘transients’, optimize database and more.
The above mentioned plugins are independent of Limelight-Storefront, and will work on any WordPress site.